(New Platform) HubSpot Metrics Quick Guide

Understand the HubSpot Metrics available in order to set your KPIs when creating Profiles.

Views: Total # of pageviews for a piece of content

CTA Clicks: Total # of clicks on any CTAs included in a piece of content

Submissions: Total # of form submissions from a piece of content

Leads: Total # of leads generated from a piece of content

View to Submission Rate: Total % at which that content converts visitors to form submissions

View to Contact Rate: Total # at which you convert first or new visitors to form submissions

Time on Page: Average time that a visitor is engaging with your content

Time Per Pageview: Average time that a visitor is engaging with your content divided by pageview

Subscribers: Total # of new subscribers generated from a piece of content

Page Entrances: Total # of sessions started on a piece of content

CTA Views: Total # of views on the CTAs from a piece of content

CTA Rate: Total # of views on the CTAs in a piece of content divided by total # of CTA clicks

Marketing Qualified Leads: Total # of MQLs generated (based on lifecycle stage)

Marketing Opportunities: Total # of Opportunities generated (based on lifecycle stage)

Others: Total # of Others generated (based on lifecycle stage)

AMP: Is the content optimized for Accelerated Mobile Pages, determining if they load faster when accessed via mobile