Profiles allow you to set custom measurement goals to analyze your content against various metrics utilizing Google Ads data. Once you've created Ad Profiles, how do you interpret the data?
Ultimately Profiles are a way for you to identify a range of content that performs well, and create a model to score future content against.
Via Profiles, Atomic Reach identifies recommendations determined by analyzing the content you've selected for that Profile. In this case, we've chosen to analyze some Ads within a Profile designed to improve Clicks and CTRs.
Step 1. Within the Ads Module, navigate to the Profiles tab
Step 2. Click to open up a Profile
Step 3. In the very top left underneath the Profile name, is the total number of Ads within that Profile as well as an indicator of the percentage of Ads that do not currently meet this Profile.
The number of Ads is helpful to understand your sample size.
The percentage is important for two reasons:
The Profile summary box tells us that there is 755% potential increase to Clicks, which correlates to the Headline. The bottom box tells us that there is 264% potential for increase to CTRs, which correlates to the Ad Description.
Step 4. More specific feedback is broken into two categories - Headline + Description
Step 5. Explore the feedback by reviewing the information for each measure.
Toggling through the navigation underneath, you'll find additional measures. In total your Headline is analyzed for the following measures:
The same type of information is available for the Ad Description, which analyzes:
To the right of each measure, the platform has recommended a Best Performing Range. The platform will guide you through applying these recommendations.
The Best Performing Range is determined by a holistic analysis of each piece of content within the Profile. Clicking directly on each measure will open a graph providing deeper insights into why the platform is making these recommendations.
The black line indicates the amount of content written at a certain level within the range of that measure. In this case it's indicating that most of the Ads in this Profile have a Readability level of Knowledgeable.
The blue bars indicate the actual range that your audience is responding to the most. In this case the analysis shows that while you're typically writing to a Knowledgeable Readability, your audience prefers when you write at a General level. General being the simplest language, Genius being the most complex. This range is determined based on your actual content.
Hovering your mouse over these bands will display a tool tip indicating the sample size.
The data represented in the graph is not always a perfect match to the Best Performing Range recommendation. This is because the platform analysis takes sample size into consideration, as well as other holistic criteria across the sample of content within a Profile. While these graphs will help you understand the recommendation, it's always best to stick to the Best Performing Range.
Underneath the Profile Summary is an inventory of each individual Ad within the Profile. It's important to continue to add new content to your Profiles over time, so that the recommendations become more advanced.
Add new content, in this case Ads, by searching by title in the search bar, checking the box and clicking the 'Add Ads' button.
If you have any questions, feature requests, or would like a demo of our Atomic Ads module, please reach out to firstname.lastname@example.org and we'd be happy to help you.