You have the landing page perfected and the ad group put together, now it's time to finally create the ad. With Atomic Ads, speed up your ad creation process by quickly selecting the right words for your audience.
Create a new ad with Atomic Ads.
Step 1: Navigate to the Ads Module and click the “Create New” button at the top right of the module.
Step 2: Click the "Edit" button to populate your new Ad by selecting the correct Campaign, Ad Group and enter the final url.
Tip: the first step towards having a great ad is to have a great landing page. Optimize your landing page copy with our Atomic Content module.
Step 3: After composing your headlines and descriptions, click on the "Accept" button to save. You will now be able to edit your ad using the Profiles you have created.
In the center column, click to select the Profiles you wish to score your ad against. You can select multiple Profiles, which will allow you to make decisions based on different sets of KPI goals. For more information on how Ad Profiles work, check out this article. The feedback column on the right will provide recommendations on both readability and emotion, helping you to get the most out of each word!
Start with the bare-bones structure of your ad, the headlines should highlight the benefits of your product, and the description should always include a call-to-action. Once you have a structure, you can then get creative with the feedback we provide to create several versions of your ad.
Step 4: Click directly on the recommended word replacements to swap them out directly in the body of the Ad on the left side.
Step 5: When you are satisfied with your edits, click on the "Save Optimized Draft(s)" button to save a copy of your optimized Ads. If you're ready to export these Ads you can either click "Export CSV" directly from here or by returning to the inventory of Ads where you can batch multiple Ads together into a CSV export.
Tips & Tricks
- Consider including topics that perform well from your blog into your ad copy and ad group. People who are interested in your products are searching for these terms and they found your articles to be the most relevant. This gives you great credibility.
- Consider phrasing your offer as a benefit that your potential customers can enjoy, ads phrased like this generally perform better.
- Try to always incorporate a call-to-action in either your headline or description. Better yet, make it time sensitive so that you can drive conversions in a timely manner!
If you have any questions, feature requests, or would like a demo of our Atomic Ads module, please reach out to firstname.lastname@example.org and we'd be happy to help you.