(New Platform) How do I edit to achieve the right emotion level for my audience?

One measure that can have an important effect on the success of your content is the level of emotional language used - some audiences prefer more exciting, emotional language while other audiences prefer calm, less emotional language.

Using scholarly studies that have been conducted over the years, scientists have been able to measure human biofeedback to language. The results of these studies have proven which words are more emotional and which are less emotional.

The new Profiles section will help you understand the preferences of your audience and tailor your content to match.

Email

Step 1. Navigate to the Profiles section

EmailSide1


Step 2. Click the title of the Profile you would like to view

ClickProfileEmail

Step 3. From the Profile summary, click on the Emotion bar found in the Body section of the Profile

EmailEmotion

Step 4. This graph demonstrates two important metrics:

Black Line: The amount of content you have generated at each level of emotion.

Blue Bar: The engagement of your audience.

Hovering the mouse over sections of the graph will display further engagement details including sample size.

Use these graphs to understand the emotional intensity your audience prefers for that content type. It is important to keep in mind that your emotional intensity could vary depending on content type.

EmailEmotionRange

Blog

Step 1. Navigate to the Blog side of the platform

BlogSidePlatform

Step 2. Toggle over to the Profiles area

ProfilesSide

Step 3. Click the title of a Profile to pop open a summary panel of insights

ClickProfile

Step 4. The Profile summary will appear, the Emotion metrics are found on the right side in the panel called Blog Post Body - click the Emotion bar for further information

ProfileButton

Step 5. This graph demonstrates two important metrics:

Black Line: The amount of content you have generated at each level of emotion.

Blue Bar: The engagement of your audience.

Hovering the mouse over sections of the graph will display further engagement details including sample size.

Use these graphs to understand the emotional intensity your audience prefers for that content type. It is important to keep in mind that your emotional intensity could vary depending on content type.

EmotionRange

Questions?

If you have any questions, feature requests, or would like a demo of any of our modules, please reach out to support@atomicreach.com and we'd be happy to help you.