How Do I Interpret the New Email Dashboard?

The Atomic Email module, currently exclusively for HubSpot and MailChimp users, gives you analytics and recommendations based on 16 different measures over 4 unique metrics.

Objective

Understand and interpret the various measures and metrics available for you to optimize your emails for the best results.

Procedure

Step 1: Ensure that your MailChimp or HubSpot data is connected with Atomic Reach to begin analyzing your emails. (If you're connecting for the first time, please allow some time for the system to import and complete your analysis. We'll notify you when it's ready!)

Step 2: First, decide if you would like to look at the data for all of your emails at once, or filter by a specific campaign.

Atomic-Reach-Email-Module-Step-2
Step 3: Select which metric you would like to analyze:
Average Open Rate: Number of opens per emails delivered
Clicks: Number of clicks per emails delivered
Average CTR (Click Through Rate): Number of clicks per emails opened
Unsubscribes Rate: Number of unsubscribes per emails delivered
Atomic-Reach-Email-Module-Step-3

Step 4: Select the measure by which you'd like to score your email

Step 5: Now you can view your customized recommendations, as well as a break down of your performance on the graph to the right.

Atomic-Reach-Email-Module-Step-5

Step 6: If you click on a metric within the graph pane, it will iterate the associated emails in the module below.
Atomic-Reach-Email-Module-Step-6

Step 7: Under the Email Archive pane, you can see individual email analytics, as well as take action - which brings that specific message into our Email editing tool.

Atomic-Reach-Email-Module-Step-7

If you have any questions, feature requests, or would like a demo of our new Email module, please reach out to support@atomicreach.com and we'd be happy to help you.